From Good to Great: How Data-Driven Pricing Strategies Help CPG Companies Achieve Sustainable Growth and Profitability
The industry of consumer packaged goods (CPG) is constantly evolving, and companies need to stay ahead of the curve to remain competitive. In today’s digital age, data is king, and companies that leverage data to drive pricing and promotions strategies are seeing significant revenue growth and market share gains. In this post, we’ll explore how […]
Athena’s Journey: What It’s Like to Work with Us?
Athena’s Journey®: Wise Athena’s Blueprint for Success As a Consumer Packaged Goods (CPG) company, you want to ensure that your business decisions around pricing and trade promotions are informed and effective. That’s why Wise Athena has created Athena, a comprehensive and cutting-edge predictive tool that implements AI and ML to optimize pricing and trade promotions […]
3 Things to Consider for Your Holiday Pricing Strategy
The holiday season is a crucial time for retailers. People often spend more money during this time of year, which is a great opportunity for businesses to capitalize on the increased spending. However, as per a recent study, 91% of shoppers say inflation will impact their purchase behavior this holiday season. And factors like rising […]
Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and RGM
At Wise Athena, we come to work every day to empower the CPG industry. We feel humbled to be awarded the Best-in-Class in two categories by the POI 2022 EPx Vendor Panorama, a leading institution dedicated to helping CPG stakeholders to identify new technologies driving transformational change for the sector with a global scope.
The Pricing Inflection Point: Why Protecting Your Margins Is Key
For the past two years, consumers have spent more of their time at home. While remote work and quarantine have changed our lives, this shift has translated into consumers’ buying habits, too. In fact, personal consumption expenditures (PCE) for furnishings and household equipment increased by 2.3% in 2020. Initially, consumers were focused on growing their […]
How to stay ahead of the next economic catalyst with pricing for CPG
It’s never been more important for CPGs to stay ahead of the next big economic catalyst. See how pricing for CPG can help.
Are we reaching an inflection point for consumer purchasing?
Brand loyalty is a relic of the past, so CPGs need to change how they do business to get ahead. See how pricing for CPG can help.
Build an Even Stronger RGM Team through AI/ML
Building a robust Revenue Growth Management (RGM) department is essential to success in the CPG industry. RGM teams, especially those supported by artificial intelligence and machine learning technologies and tools, can provide every department in their company—from Sales to Marketing and beyond—with impactful, actionable data. Trade promotion strategy, for example, is one place where building […]
Athena 2.0 is here: Optimize your Pricing and Trade Promotion strategy faster and easier.
Wise Athena is proud to announce the launch of Athena 2.0, our one-click solution that optimizes your Revenue Growth Management strategies through artificial intelligence (AI). By capturing a 360-degree view of every SKU in your portfolio, Athena 2.0 is the transformative, AI and machine learning platform you’ve been dreaming of. Tracking key performance indicators, calculating […]
Wise Athena Bold & Loving Awards 2021
The 2021 Wise Athena Bold & Loving Awards Working with CPG requires a keen understanding of people and attention to detail, and we’re not just talking about studying buying trends. Employee accomplishments and the team’s overall hard work should be routinely tracked and celebrated, especially for those working remotely. It’s essential to keep your staff […]
