by Octavio H. | Mar 31, 2022 | Events, Webinar
Nos gustaría comenzar agradeciendo a nuestros ponentes en el webinar, Karla Schuchard VP Comercial con más de 17 años de experiencia en áreas Comerciales y de Marketing en Grupo Bimbo México. Luis A Olay, director general con 30 años de experiencia en la industria de...
by Octavio H. | Mar 22, 2022 | Events
De la mano de 4 expertos en la industria de Consumo Masivo, el webinar “CPG 3.0 – Rutas de valor ante adversidades económicas” presenta las rutas oportunas y convenientes para la generación de valor a través de la toma de decisiones relacionadas a...
by Octavio H. | Mar 8, 2022 | Events
Meet with Wise Athena at Expo West 2022 | March 8-12 Expo West 2022 is right around the corner, and this year nearly 3,000 brands are gathering in Anaheim, CA to showcase their products and make industry connections. Wise Athena helps emerging and innovative...
by Octavio H. | Feb 28, 2022 | Webinar
We will like to start off by thanking our Speakers Paul Morgan Leader of Trade & Sales Analytics at Champions Petfoods, Tim Pantzlaff Vice President of Client at Adesso, Octavio Hinojosa VP, and Co-Founder from Wise Athena, Kevin Kirby Head of Sales US &...
by Octavio H. | Jan 31, 2022 | Pricing
Over the past two years, consumer goods manufacturers have struggled with pricing, particularly within the fast-moving consumer goods industry. Typically, these products are sold quickly and at a relatively low price. As such, CPG companies have found it challenging...
by Octavio H. | Dec 7, 2021 | Webinar
We will like to start off by thanking our Speakers Michael Kantor CEO and Founder of the Promotion Optimization Institute, Adriana Aguilar from Grupo AlEn, Alfonso Vázquez CEO and Founder from Wise Athena, Octavio Hinojosa VP, and Co-Founder...
by Octavio H. | Jun 29, 2021 | Wise Athena
Building a robust Revenue Growth Management (RGM) department is essential to success in the CPG industry. RGM teams, especially those supported by artificial intelligence and machine learning technologies and tools, can provide every department in their company—from...
by Octavio H. | Jun 22, 2021 | Pricing
You knew the CPG world was competitive and fast-paced. You knew it would take a sharp understanding of customers to defend your market share and increase margins. But knowing and performing in the CPG world are very different things. And just when you thought you got...
by Octavio H. | Jun 21, 2021 | Trade Promotion
While Trade Promotion is essential to CPGs, it’s still mostly focused on short-term results.Revenue Growth Management (RGM), on the other hand, is centered around the long-term growth and health of your company. That’s why we decided to dedicate this blog to...
by Octavio H. | Jun 16, 2021 | Artificial Intelligence, Trade Promotion, Wise Athena
Wise Athena is proud to announce the launch of Athena 2.0, our one-click solution that optimizes your Revenue Growth Management strategies through artificial intelligence (AI). By capturing a 360-degree view of every SKU in your portfolio, Athena 2.0 is the...
by Octavio H. | Jun 7, 2021 | Artificial Intelligence
Accessing data is the easy part. The real work is efficiently and productively deciphering it, breaking it down, and mining for the smallest of details that can help you connect with the right customers and defend (or even improve) your market share. Sadly, this is...
by Octavio H. | May 13, 2021 | Trade Promotion
It was a privilege for Wise Athena to participate in the Promotion Optimization Institute Spring Virtual Engagement Summit this past Tuesday and Wednesday, May 25-26. As with prior conferences, the POI offered an engaging and inspiring series of networking and...