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3 Things to Consider for Your Holiday Pricing Strategy

3 Things to Consider for Your Holiday Pricing Strategy

The holiday season is a crucial time for retailers. People often spend more money during this time of year, which is a great opportunity for businesses to capitalize on the increased spending.  However, as per a recent study, 91% of shoppers say inflation will...

Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and RGM

Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and RGM

At Wise Athena, we come to work every day to empower the CPG industry. We feel humbled to be awarded the Best-in-Class in two categories by the POI 2022 EPx Vendor Panorama, a leading institution dedicated to helping CPG stakeholders to identify new technologies driving transformational change for the sector with a global scope.

The Pricing Inflection Point: Why Protecting Your Margins Is Key

The Pricing Inflection Point: Why Protecting Your Margins Is Key

For the past two years, consumers have spent more of their time at home. While remote work and quarantine have changed our lives, this shift has translated into consumers’ buying habits, too.  In fact, personal consumption expenditures (PCE) for furnishings and...

Webinar: CPG 3.0 – Rutas de valor ante adversidades económicas

Webinar: CPG 3.0 – Rutas de valor ante adversidades económicas

De la mano de 4 expertos en la industria de Consumo Masivo, el webinar "CPG 3.0 - Rutas de valor ante adversidades económicas" presenta las rutas oportunas y convenientes para la generación de valor a través de la toma de decisiones relacionadas a los temas de precios...

Wise Athena at Expo West 2022

Wise Athena at Expo West 2022

Meet with Wise Athena at Expo West 2022 | March 8-12 Expo West 2022 is right around the corner, and this year nearly 3,000 brands are gathering in Anaheim, CA to showcase their products and make industry connections.  Wise Athena helps emerging and innovative...

When Should You Raise Your Prices?

When Should You Raise Your Prices?

Over the past two years, consumer goods manufacturers have struggled with pricing, particularly within the fast-moving consumer goods industry. Typically, these products are sold quickly and at a relatively low price. As such, CPG companies have found it challenging...

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