Blog
The Role of Revenue Growth Management in Maximizing Profits
Introduction In today's fast-paced and competitive consumer goods market, maximizing profits is a top priority for any consumer packaged goods (CPG) company. To achieve this goal, businesses need to make well-informed decisions based on accurate data and insights....
Introducing Multi-Buy & Daily Promotions
The COVID-19 pandemic brought about significant changes in the way consumer packaged goods (CPGs) operate. Before the pandemic, discounts were the go-to strategy for CPGs, typically offered as percentage-based savings like 10%, 20%, or 30%. However, the post-pandemic...
From Good to Great: How Data-Driven Pricing Strategies Help CPG Companies Achieve Sustainable Growth and Profitability
The industry of consumer packaged goods (CPG) is constantly evolving, and companies need to stay ahead of the curve to remain competitive. In today's digital age, data is king, and companies that leverage data to drive pricing and promotions strategies are seeing...
Athena’s Journey: What It’s Like to Work with Us?
Athena’s Journey®: Wise Athena’s Blueprint for Success As a Consumer Packaged Goods (CPG) company, you want to ensure that your business decisions around pricing and trade promotions are informed and effective. That's why Wise Athena has created Athena, a...
The Future of Trade Spend for CPG: How A.I. and Machine Learning can tell you the dates and tactics to win BIG now
If you're a consumer packaged goods (CPG) manufacturer, you know that Trade Spend is a critical component of your go-to-market strategy. But how do you know if your Trade Spend is effective? And how can you optimize it to drive maximum ROI? The answer lies in...
Planning Your Revenue Growth Strategy? 3 Questions To Ask Your Team First
As a business leader in the Consumer Packaged Goods (CPG) industry, you know that revenue growth is essential for the success of your company. But with so many variables to consider, it can be difficult to know where to focus your efforts. A winning revenue...
3 Things to Consider for Your Holiday Pricing Strategy
The holiday season is a crucial time for retailers. People often spend more money during this time of year, which is a great opportunity for businesses to capitalize on the increased spending. However, as per a recent study, 91% of shoppers say inflation will...
Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and RGM
At Wise Athena, we come to work every day to empower the CPG industry. We feel humbled to be awarded the Best-in-Class in two categories by the POI 2022 EPx Vendor Panorama, a leading institution dedicated to helping CPG stakeholders to identify new technologies driving transformational change for the sector with a global scope.
The Pricing Inflection Point: Why Protecting Your Margins Is Key
For the past two years, consumers have spent more of their time at home. While remote work and quarantine have changed our lives, this shift has translated into consumers’ buying habits, too. In fact, personal consumption expenditures (PCE) for furnishings and...
How to stay ahead of the next economic catalyst with pricing for CPG
It’s never been more important for CPGs to stay ahead of the next big economic catalyst. See how pricing for CPG can help.