Blog
The Future of Trade Spend for CPG: How A.I. and Machine Learning can tell you the dates and tactics to win BIG now
If you're a consumer packaged goods (CPG) manufacturer, you know that Trade Spend is a critical component of your go-to-market strategy. But how do you know if your Trade Spend is effective? And how can you optimize it to drive maximum ROI? The answer lies in...
Planning Your Revenue Growth Strategy? 3 Questions To Ask Your Team First
As a business leader in the Consumer Packaged Goods (CPG) industry, you know that revenue growth is essential for the success of your company. But with so many variables to consider, it can be difficult to know where to focus your efforts. A winning revenue...
3 Things to Consider for Your Holiday Pricing Strategy
The holiday season is a crucial time for retailers. People often spend more money during this time of year, which is a great opportunity for businesses to capitalize on the increased spending. However, as per a recent study, 91% of shoppers say inflation will...
Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and RGM
At Wise Athena, we come to work every day to empower the CPG industry. We feel humbled to be awarded the Best-in-Class in two categories by the POI 2022 EPx Vendor Panorama, a leading institution dedicated to helping CPG stakeholders to identify new technologies driving transformational change for the sector with a global scope.
The Pricing Inflection Point: Why Protecting Your Margins Is Key
For the past two years, consumers have spent more of their time at home. While remote work and quarantine have changed our lives, this shift has translated into consumers’ buying habits, too. In fact, personal consumption expenditures (PCE) for furnishings and...
How to stay ahead of the next economic catalyst with pricing for CPG
It’s never been more important for CPGs to stay ahead of the next big economic catalyst. See how pricing for CPG can help.
Are we reaching an inflection point for consumer purchasing?
Brand loyalty is a relic of the past, so CPGs need to change how they do business to get ahead. See how pricing for CPG can help.
“Smart Pricing” para lograr el entendimiento profundo de las elasticidades
Nos gustaría comenzar agradeciendo a nuestros ponentes en el webinar, Karla Schuchard VP Comercial con más de 17 años de experiencia en áreas Comerciales y de Marketing en Grupo Bimbo México. Luis A Olay, director general con 30 años de experiencia en la industria de...
Webinar: CPG 3.0 – Rutas de valor ante adversidades económicas
De la mano de 4 expertos en la industria de Consumo Masivo, el webinar "CPG 3.0 - Rutas de valor ante adversidades económicas" presenta las rutas oportunas y convenientes para la generación de valor a través de la toma de decisiones relacionadas a los temas de precios...
Wise Athena at Expo West 2022
Meet with Wise Athena at Expo West 2022 | March 8-12 Expo West 2022 is right around the corner, and this year nearly 3,000 brands are gathering in Anaheim, CA to showcase their products and make industry connections. Wise Athena helps emerging and innovative...