Blog
Sell-in vs. Sell-out: Cómo Transformar Datos en Decisiones Estratégicas
La integración del sell-in y el sell-out data no es una moda, sino un arte imprescindible para cualquiera empresa que busque respuestas rápidas y progreso constante en su cadena de
Sell-in vs. Sell-out: Cómo Transformar Datos en Decisiones Estratégicas
La integración del sell-in y el sell-out data no es una moda, sino un arte imprescindible para cualquiera empresa que busque respuestas rápidas y progreso
Guerra Arancelaria 2025 y su Impacto en las Empresas de México
En el panorama económico y comercial global, pocas cosas resultan ser tan disruptivas como una guerra arancelaria. Este 2025, la más reciente imposición de aranceles
Building Lifecycle Pricing Strategies for a Green Economy
Crafting Sustainable Pricing Strategies for Green Business Sustainability has moved beyond a buzzword to become a business imperative. Across the globe, organizations are waking up
Entrevista – Optimización de Precios y Promociones en Mercados Volátiles: Estrategias Clave para el Crecimiento en FMCG
Enfrentando los Desafíos de Precios y Promociones en Mercados Volátiles En el entorno económico actual y en constante cambio, la optimización de estrategias de precios
Interview – Mastering Revenue Growth Management: Effective Pricing and Promotions
Driving Sustainable Growth in RGM: Insights on Pricing, Promotions, and Team Building Effective Revenue Growth Management (RGM) in the CPG industry requires balancing financial goals
Interview – Overcoming Change Management Challenges in RGM Strategy Implementation
Navigating Change Management in Revenue Growth Management: Key Strategies for Success Implementing Revenue Growth Management (RGM) strategies is essential for competitive success in the CPG
Interview – Driving Global RGM Strategy Alignment with Data and Technology
Aligning Global and Local Teams in RGM: The Power of Data-Driven Strategy For large CPG companies, aligning Revenue Growth Management (RGM) strategies across regions is
Entrevista – Equilibrio entre Innovación y Rentabilidad en el CPG
Innovación y Rentabilidad en el CPG: Estrategias de Portafolio y Pricing para el Crecimiento Sostenible En la industria del consumo masivo (CPG), donde los cambios
Is Pricing the Only Lever? Exploring the Role of Cross Elasticity in RGM
When we talk about Revenue Growth Management (RGM), pricing is often seen as the primary lever for generating revenue. But is it really the only
The Perfect Price: Is It Possible to Predict Elasticity Accurately in Volatile Times?
In the world of Revenue Growth Management (RGM), one of the greatest challenges companies face is finding the “perfect price.” This concept goes beyond merely
The RGM Dilemma: Profit vs. Market Share—Can You Have Both?
Revenue Growth Management (RGM) is the backbone of any consumer goods company, balancing pricing strategies, promotional budgets, and trade investment. But here’s where it gets
The Role of Revenue Growth Management in Maximizing Profits
Introduction In today’s fast-paced and competitive consumer goods market, maximizing profits is a top priority for any consumer packaged goods (CPG) company. To achieve this
Introducing Multi-Buy & Daily Promotions
The COVID-19 pandemic brought about significant changes in the way consumer packaged goods (CPGs) operate. Before the pandemic, discounts were the go-to strategy for CPGs,
