Where CPG companies come to maximize their revenue
Maximize your profits through data-driven pricing and trade promotion strategies using Athena’s AI-powered recommendations. Get accurate, reliable, and easy-to-use insights to make informed decisions and increase your bottom line now.
+85%
Accuracy
+10%
Margin increase without volume loss.
+15%
Volume Increase
+85%
Increased optimization in promotional investment
Top 10
Worldwide CPG companies rely on Wise Athena.
Features
Optimize price and trade promotion strategies in just one place.
Pricing:
- Find and support the most optimal pricing per SKU/Region/Retailer.
- Demand prediction.
- Understand competitive pricing effects.
Trade Promotion:
- Improve promotional investments.
- Strategic planning.
- Post analysis.
- Right Promos at the right time.
Demand Prediction:
- Input for Sales & Operations.
- Optimize your use of resources.
- Understand necessary production plans and maximizes the use of production lines.
Collaborate easily with your team.
See the big picture at a glance
Share scenarios with your team while working from anywhere
Compare scenarios to choose the correct decision
A model that is continuously learning during every promotional cycle
Help your RGM, Finance, Marketing, and Sales teams to optimize their strategies with a 360° view of your SKU’s.
With our pricing and optimization software for CPGs, your team can optimize their strategies in one place.
Testimonials
Entrevista – Optimización de Precios y Promociones en Mercados Volátiles: Estrategias Clave para el Crecimiento en FMCG
Enfrentando los Desafíos de Precios y Promociones en Mercados Volátiles En el entorno económico actual y en constante cambio, la optimización de estrategias de precios
Interview – Mastering Revenue Growth Management: Effective Pricing and Promotions
Driving Sustainable Growth in RGM: Insights on Pricing, Promotions, and Team Building Effective Revenue Growth Management (RGM) in the CPG industry requires balancing financial goals
Interview – Overcoming Change Management Challenges in RGM Strategy Implementation
Navigating Change Management in Revenue Growth Management: Key Strategies for Success Implementing Revenue Growth Management (RGM) strategies is essential for competitive success in the CPG
