Where CPG companies come to optimize their pricing.
As a smart agent, Athena uses AI to improve the efficiency of a CPG company’s pricing and trade promotion strategies.
+85%
Accuracy
+10%
Margin increase without volume loss.
+15%
volume Increase.
+40%
increased optimization in promotional investment
Top 10
Worldwide CPG companies rely on Wise Athena.
Features
Optimize price and trade promotion strategies in just one place.
Pricing:
- Find and support the most optimal pricing per SKU/Region/Retailer.
- Demand prediction.
- Understand competitive pricing effects.
Trade Promotion:
- Improve promotional investments.
- Strategic planning.
- Post analysis.
- Right Promos at the right time.
Demand Prediction:
- Input for Sales & Operations.
- Optimize your use of resources.
- Understand necessary production plans and maximizes the use of production lines.
Collaborate easily with your team.
See the big picture at a glance
Share scenarios with your team while working from anywhere
Compare scenarios to choose the correct decision
A model that is continuously learning during every promotional cycle
Help your RGM, Finance, Marketing, and Sales teams to optimize their strategies with a 360° view of your SKU’s.
With our pricing and optimization software for CPGs, your team can optimize their strategies in one place.
Testimonials
Blog
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The Pricing Inflection Point: Why Protecting Your Margins Is Key
For the past two years, consumers have spent more of their time at home. While remote work and quarantine have changed our lives, this shift has translated into consumers’ buying habits, too. In fact, personal consumption expenditures (PCE) for furnishings and...
How to stay ahead of the next economic catalyst with pricing for CPG
It’s never been more important for CPGs to stay ahead of the next big economic catalyst. See how pricing for CPG can help.
Are we reaching an inflection point for consumer purchasing?
Brand loyalty is a relic of the past, so CPGs need to change how they do business to get ahead. See how pricing for CPG can help.
Maximize Your Revenue Growth
With pricing and promtional optimization software for CPGs by Wise Athena