Where CPG companies come to optimize their pricing.
As a smart agent, Athena uses AI to improve the efficiency of a CPG company’s pricing and trade promotion strategies.
+85%
Accuracy
+10%
Margin increase without volume loss.
+15%
volume Increase.
+40%
increased optimization in promotional investment
Top 10
Worldwide CPG companies rely on Wise Athena.
Features
Optimize price and trade promotion strategies in just one place.
Pricing:
- Find and support the most optimal pricing per SKU/Region/Retailer.
- Demand prediction.
- Understand competitive pricing effects.
Trade Promotion:
- Improve promotional investments.
- Strategic planning.
- Post analysis.
- Right Promos at the right time.
Demand Prediction:
- Input for Sales & Operations.
- Optimize your use of resources.
- Understand necessary production plans and maximizes the use of production lines.
Collaborate easily with your team.
See the big picture at a glance
Share scenarios with your team while working from anywhere
Compare scenarios to choose the correct decision
A model that is continuously learning during every promotional cycle
Help your RGM, Finance, Marketing, and Sales teams to optimize their strategies with a 360° view of your SKU’s.
With our pricing and optimization software for CPGs, your team can optimize their strategies in one place.
Testimonials
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Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and RGM
At Wise Athena, we come to work every day to empower the CPG industry. We feel humbled to be awarded the Best-in-Class in two categories by the POI 2022 EPx Vendor Panorama, a leading institution dedicated to helping CPG stakeholders to identify new technologies driving transformational change for the sector with a global scope.
Maximize Your Revenue Growth
With pricing and promtional optimization software for CPGs by Wise Athena