Where CPG companies come to maximize their revenue

Maximize your profits through data-driven pricing and trade promotion strategies using Athena’s AI-powered recommendations. Get accurate, reliable, and easy-to-use insights to make informed decisions and increase your bottom line now.

+85%

Accuracy

+10%

Margin increase without volume loss.

+15%

Volume Increase

+85%

Increased optimization in promotional investment

Top 10

Worldwide CPG companies rely on Wise Athena.

Features

Optimize price and trade promotion strategies in just one place.

Pricing:
  1. Find and support the most optimal pricing per SKU/Region/Retailer.
  2. Demand prediction.
  3. Understand competitive pricing effects.
  1. Improve promotional investments.
  2. Strategic planning.
  3. Post analysis.
  4. Right Promos at the right time.
  1. Input for Sales & Operations.
  2. Optimize your use of resources.
  3. Understand necessary production plans and maximizes the use of production lines.

Collaborate easily with your team.

See the big picture at a glance

Share scenarios with your team while working from anywhere

Compare scenarios to choose the correct decision

A model that is continuously learning during every promotional cycle

Help your RGM, Finance, Marketing, and Sales teams to optimize their strategies with a 360° view of your SKU’s.

With our pricing and optimization software for CPGs, your team can optimize their strategies in one place.

Testimonials

With pricing and promotional optimization software for CPGs by Wise Athena

Take our RGM Maturity Assessment