Athena 2.0 is here: Optimize your Pricing and Trade Promotion strategy faster and easier.

athena 2.0
Date: June 16, 2021

Wise Athena is proud to announce the launch of Athena 2.0, our one-click solution that optimizes your Revenue Growth Management strategies through artificial intelligence (AI). By capturing a 360-degree view of every SKU in your portfolio, Athena 2.0 is the transformative, AI and machine learning platform you’ve been dreaming of.

Tracking key performance indicators, calculating demand prediction with high certainty, and determining the best price points and promotional opportunities have never been easier.

Empower your Marketing, Sales, and Revenue Growth Management teams today, by giving them the tools they need to optimize pricing and trade promotion strategy. Athena 2.0 offers a wide range of innovative features in one easy platform. New AI functions, for example, like Summary View, Scenarios Map, Elasticity, and Competitor Analysis, were designed specifically to propel your CPG forward and defend its market share.

Want to learn more? Let’s dive in and explore each new feature closely.

Summary View ➡

See the big picture at a glance. Visualize, calculate and predict scenarios for every SKU, geographical area, and retailer. Having such a comprehensive view of your portfolio allows you to spend more time making strategic decisions that generate revenue. In Summary View, you can also:

  • Reference scenarios and previous years to track all your KPIs in
    one place
  • Identify your top 10 products by volume and margin
  • Compare margins month-by-month

Scenarios Map ➡

With the Scenarios Map, trillions of calculations and hundreds of scenarios are just a click away. Don’t repeat the same strategies over and over again, or rely on outdated models to determine pricing and promotions. Use Scenarios Map to make the best predictions for each SKU, avoid unnecessary and costly risks, and strengthen your overall strategy. With Scenarios Map:

  • One click of your mouse delivers an optimization that only requires minor adjustments
  • You can build out as many scenarios as you need to make optimal decisions for your entire product portfolio

Elasticity ➡

CPGs that increase prices need to be mindful of SKU elasticity. Our predictive technology will identify where price increases are possible and by how much. The Elasticity Grid will help you figure out when a certain product is at its most and least elastic to better strategize promotion launch dates. Our Elasticity function also allows you to:

  • Filter through SKUs to know which product is best for a price
  • See your top SKUs and know how much volume and margin you are gaining
  • Identify the most elastic SKUs in your portfolio and determine the best strategies for each item

Competitor Analysis ➡

Building product, volume and pricing strategies that defend your market share in the highly competitive CPG world is critical. That’s why the time has come to better visualize the impact of decisions you make today on future sales and margins, as well as those of your competitors. When using our Competitor Analysis tool, you can:

  • Determine the effects that your price changes have on the competition, and vice-versa
  • Use our predictive price simulation module to compare products, one-to-one
  • Create opportunities for your team to build better scenarios and understand pricing behavior

With all of this technology at your fingertips, you’ll be able to strategize quicker, cheaper, and more productively. Athena 2.0 is the next evolution of increasing sales and margins for CPGs through artificial intelligence and machine learning. Contact us today to learn more about this exciting new iteration of our platform.

Written By Octavio H.
Co-Founder and Vice President at Wise Athena, with 24 years of experience in CPG companies, responsible for the management and global expansion of the sales team, including Mexico, LATAM and United States.

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