About Wise Athena

Wise Athena are on a mission to help CPG companies to optimize their pricing and promotion strategies through A.I., thereby increasing their sales and margin.


Our mission is to use AI to help CPG companies make faster and more precise decisions.


Our vision for enterprises is to create an easier and more accessible way to navigate difficult business strategies.

Shaking up the CPG industry.

Wise Athena is an Artificial Intelligence pricing and trade prediction agent. We let CPG companies of any size securely access and optimize margin and volume.

Freeing millions of workers from ceaselessly repetitive tasks in a job that has not changed in decades, seven years ago we built WA’s artificial technology from scratch to shake up the industry.

Our unique algorithm analyzes thousands of sales data and immediately predicts the best pricing strategies starting with fast, accurate access, that automatically retains your latest data. From this, you can share scenarios with your team while you work from any place in the world.


Be a better version of yourself.




World leader in enterprise applications in terms of software and software-related service revenue.

Worldwide network that helps entrepreneurs succeed.

Co-funded by the European Union’s Horizon 2020 research and innovation programme.

The Association for the Advancement of Artificial Intelligence is a nonprofit scientific society devoted to advancing the scientific understanding of thought and intelligent behavior and their embodiment in machines.

The Tech Tour Deep Text Summit is focused on showcasing the best investment opportunities within the deep tech industry.

Global media company, focusing on business, unvesting, technology, entrepreneurship, leadership.

University specialized in Business Administration, Economics and Finance, with excellent reputation in professional circles. A full member of the EFMD forum.

CIOReview’s panel comprising CEOs, CIOs and VCs reviews the top solution providers and shortlists the ones that fulfill the urgent demands of the industry.

Dedicated to develop and further the generation, distribution, and use of knowledge on forecasting.

Meet the team

Our team of CPG experts, combined with the greatest DS & IT minds, are on a mission to help CPG companies work accurately and efficiently.

Using A.I. and Machine Learning can improve your accuracy by 20% or greater