Athena’s Journey: What It’s Like to Work with Us?
Athena’s Journey®: Wise Athena’s Blueprint for Success As a Consumer Packaged Goods (CPG) company, you want to ensure that your business decisions around pricing and trade promotions are informed and effective. That’s why Wise Athena has created Athena, a...
The Future of Trade Spend for CPG: How A.I. and Machine Learning can tell you the dates and tactics to win BIG now
If you’re a consumer packaged goods (CPG) manufacturer, you know that Trade Spend is a critical component of your go-to-market strategy. But how do you know if your Trade Spend is effective? And how can you optimize it to drive maximum ROI? The answer lies in...
Athena 2.0 is here: Optimize your Pricing and Trade Promotion strategy faster and easier.
Wise Athena is proud to announce the launch of Athena 2.0, our one-click solution that optimizes your Revenue Growth Management strategies through artificial intelligence (AI). By capturing a 360-degree view of every SKU in your portfolio, Athena 2.0 is the...
Take advantage of data
Accessing data is the easy part. The real work is efficiently and productively deciphering it, breaking it down, and mining for the smallest of details that can help you connect with the right customers and defend (or even improve) your market share. Sadly, this is...
Getting Strategic About Pricing with AI
Let’s face it, if pricing were easy, you wouldn’t be reading this blog. Pricing is a critical part of being a successful CPG. Promotional cycles, variables, deadlines, and the opinion factor— your marketing team, sales team, and even your customers might have opposing...
AI YOUR SUPPORT THROUGH UNCERTAIN TIMES
Making pricing decisions has never been easier. Thanks to AI and all other tools on the market that you can make quick and accurate price decisions.
HIGH DEFINITION ELASTICITY: How price elasticity of demand changes over time.
Consumer packaged goods (CPG) and Retail companies are on the continuous search for new opportunities for growth.
Mobilize AI to Elevate Your CPG Company
Artificial Intelligence (AI) radically changes the way we understand behavior purchasing and consumption habits.
PREDICTIVE ELASTICITIES: HOW TO MEASURE CROSS ELASTICITY OF DEMAND
Artificial Intelligence (AI) has a growing influence in the way companies examine themselves. Companies attempt all different types of strategies with the hope of expanding in a consumer-driven world.