by Fernanda Garcia | Apr 5, 2023 | Artificial Intelligence, Pricing, Wise Athena
The industry of consumer packaged goods (CPG) is constantly evolving, and companies need to stay ahead of the curve to remain competitive. In today’s digital age, data is king, and companies that leverage data to drive pricing and promotions strategies are...
by Octavio H. | Jan 31, 2022 | Pricing
Over the past two years, consumer goods manufacturers have struggled with pricing, particularly within the fast-moving consumer goods industry. Typically, these products are sold quickly and at a relatively low price. As such, CPG companies have found it challenging...
by Octavio H. | Jun 22, 2021 | Pricing
You knew the CPG world was competitive and fast-paced. You knew it would take a sharp understanding of customers to defend your market share and increase margins. But knowing and performing in the CPG world are very different things. And just when you thought you got...
