Own Elasticity Grid

It’s a bubble plot (a 3 variable plot): Aggregated Predictive Own Elasticity vs. Sell Out Units; the size of the plot is given by the Margin (higher margin, bigger bubble).

It shows segmented elasticities at the selected filter and level of aggregation (by product by default). The further to the right, the more elastic the bubble is.

The elasticity value is the weighted average of the months that appear in the Predictive Own Elasticity plot.