Overview

This module can help you and your team simulate up to 3 competitors scenarios and visualize how these movemens affect your optimized scenarios from TPo module. You can now improve or defend your Market Share as part of your strategies.

In this module we have:

  • Competitors scenarios creation.

  • Predictive Market Share based on your optimized scenario and the competitors simulation.

  • Cross Effects 2.0.

  • Complete view of KPIs.

For this analysis, syndicated data is used, which is general market data that is not meant for a specific company, which includes its products and competitors products.

 

It’s important to highlight that the information is available at different levels thanks to the filter feature.

You can create competitors scenarios increasing or decresing your competitors prices:

After you save changes, you’ll be able to visualize how the competitors simulation affects your scenario.