Interview – Mastering Revenue Growth Management: Effective Pricing and Promotions
Driving Sustainable Growth in RGM: Insights on Pricing, Promotions, and Team Building Effective Revenue Growth Management (RGM) in the CPG industry requires balancing financial goals with customer satisfaction through smart pricing and promotional strategies. In this interview, AIS Soto, a seasoned RGM executive with over 25 years of experience, shares his approach to leveraging data […]
Interview – Overcoming Change Management Challenges in RGM Strategy Implementation
Navigating Change Management in Revenue Growth Management: Key Strategies for Success Implementing Revenue Growth Management (RGM) strategies is essential for competitive success in the CPG industry. However, managing the organizational change that comes with these strategies can be challenging. In this insightful interview, Vicente García, an RGM expert with over 25 years in the industry, […]
Interview – Driving Global RGM Strategy Alignment with Data and Technology
Aligning Global and Local Teams in RGM: The Power of Data-Driven Strategy For large CPG companies, aligning Revenue Growth Management (RGM) strategies across regions is a challenging yet essential task. With markets constantly shifting, balancing the global vision with local nuances requires a strategic approach to data, technology, and organizational alignment. This interview dives into […]
Entrevista – Equilibrio entre Innovación y Rentabilidad en el CPG
Innovación y Rentabilidad en el CPG: Estrategias de Portafolio y Pricing para el Crecimiento Sostenible En la industria del consumo masivo (CPG), donde los cambios son constantes, encontrar un equilibrio entre innovación y rentabilidad es esencial para mantenerse competitivo. Durante esta entrevista, abordamos con Mercedes Torres, especialista en Revenue Growth Management (RGM) y Trade Marketing, […]
Is Pricing the Only Lever? Exploring the Role of Cross Elasticity in RGM
When we talk about Revenue Growth Management (RGM), pricing is often seen as the primary lever for generating revenue. But is it really the only one? In today’s increasingly competitive and complex market, companies are discovering that focusing solely on price adjustments, without considering cross elasticity, can limit their growth potential and negatively impact profitability. […]
The RGM Dilemma: Profit vs. Market Share—Can You Have Both?
Revenue Growth Management (RGM) is the backbone of any consumer goods company, balancing pricing strategies, promotional budgets, and trade investment. But here’s where it gets controversial: in a highly competitive market, can a company truly grow both its profit margins and market share simultaneously? Or does focusing on one inevitably compromise the other? At Wise […]
The Role of Revenue Growth Management in Maximizing Profits
Introduction In today’s fast-paced and competitive consumer goods market, maximizing profits is a top priority for any consumer packaged goods (CPG) company. To achieve this goal, businesses need to make well-informed decisions based on accurate data and insights. Traditional approaches to revenue growth management often fall short in capturing the complexities of the market, hindering […]
Introducing Multi-Buy & Daily Promotions
The COVID-19 pandemic brought about significant changes in the way consumer packaged goods (CPGs) operate. Before the pandemic, discounts were the go-to strategy for CPGs, typically offered as percentage-based savings like 10%, 20%, or 30%. However, the post-pandemic landscape demanded a shift in promotional tactics. CPGs had to revamp their approach and move away from […]
The Future of Trade Spend for CPG: How A.I. and Machine Learning can tell you the dates and tactics to win BIG now
If you’re a consumer packaged goods (CPG) manufacturer, you know that Trade Spend is a critical component of your go-to-market strategy. But how do you know if your Trade Spend is effective? And how can you optimize it to drive maximum ROI? The answer lies in Artificial Intelligence and Machine Learning. By harnessing the power […]
Planning Your Revenue Growth Strategy? 3 Questions To Ask Your Team First
As a business leader in the Consumer Packaged Goods (CPG) industry, you know that revenue growth is essential for the success of your company. But with so many variables to consider, it can be difficult to know where to focus your efforts. A winning revenue growth strategy requires a combination of effective internal processes, consumer […]
