by Fernanda Garcia | Aug 8, 2023 | Revenue Growth
Introduction In today’s fast-paced and competitive consumer goods market, maximizing profits is a top priority for any consumer packaged goods (CPG) company. To achieve this goal, businesses need to make well-informed decisions based on accurate data and...
by Fernanda Garcia | Jun 13, 2023 | Revenue Growth
The COVID-19 pandemic brought about significant changes in the way consumer packaged goods (CPGs) operate. Before the pandemic, discounts were the go-to strategy for CPGs, typically offered as percentage-based savings like 10%, 20%, or 30%. However, the post-pandemic...
by Fernanda Garcia | Feb 28, 2023 | Artificial Intelligence, Revenue Growth
If you’re a consumer packaged goods (CPG) manufacturer, you know that Trade Spend is a critical component of your go-to-market strategy. But how do you know if your Trade Spend is effective? And how can you optimize it to drive maximum ROI? The answer lies in...
by Fernanda Garcia | Feb 1, 2023 | Revenue Growth
As a business leader in the Consumer Packaged Goods (CPG) industry, you know that revenue growth is essential for the success of your company. But with so many variables to consider, it can be difficult to know where to focus your efforts. A winning revenue...