Blog
Athena’s Journey: What It’s Like to Work with Us?
Athena’s Journey®: Wise Athena’s Blueprint for Success As a Consumer Packaged Goods (CPG) company, you want to ensure that your business decisions around pricing and trade promotions are informed and effective. That's why Wise Athena has created Athena, a...
Webinar: Price Strategy and Profit Maximization
Webinar: Price Strategy and Profit Maximization: How leveraging AI can optimize pricing and trade promotion strategies. Thank you for attending our webinar! We will like to start off by Thanking our Speakers Michael Kantor CEO and Founder of the Promotion...
CPG Companies: Turn Trade Promotion Mistakes into Accurate Decisions
Before starting with Wise Athena, I spent more than 15 years leading sales and marketing teams in different CPG companies in Mexico, the USA, and Europe and the common denominator I can say was the headache that was the planning process of trade promotions. It was a...
AI YOUR SUPPORT THROUGH UNCERTAIN TIMES
Making pricing decisions has never been easier. Thanks to AI and all other tools on the market that you can make quick and accurate price decisions.
CHALLENGES FACING CPGs AROUND TRADE PROMOTIONS
The Consumer Packaged Goods (CPG) industry is one of the most dynamic industries known. Each manufacturer faces different business challenges, some internal, and some external.
HIGH DEFINITION ELASTICITY: How price elasticity of demand changes over time.
Consumer packaged goods (CPG) and Retail companies are on the continuous search for new opportunities for growth.
How Can AI Optimize Your Trade Promotion Strategy?
At Wise Athena, our Artificial Intelligence is your easy-to-use tool for Trade Promotion Strategies.
Mobilize AI to Elevate Your CPG Company
Artificial Intelligence (AI) radically changes the way we understand behavior purchasing and consumption habits.
PREDICTIVE ELASTICITIES: HOW TO MEASURE CROSS ELASTICITY OF DEMAND
Artificial Intelligence (AI) has a growing influence in the way companies examine themselves. Companies attempt all different types of strategies with the hope of expanding in a consumer-driven world.