Blog
Sell-in vs. Sell-out: Cómo Transformar Datos en Decisiones Estratégicas
La integración del sell-in y el sell-out data no es una moda, sino un arte imprescindible para cualquiera empresa que busque respuestas rápidas y progreso constante en su cadena de
From Good to Great: How Data-Driven Pricing Strategies Help CPG Companies Achieve Sustainable Growth and Profitability
The industry of consumer packaged goods (CPG) is constantly evolving, and companies need to stay ahead of the curve to remain competitive. In today’s digital
Athena’s Journey: What It’s Like to Work with Us?
Athena’s Journey®: Wise Athena’s Blueprint for Success As a Consumer Packaged Goods (CPG) company, you want to ensure that your business decisions around pricing and
The Future of Trade Spend for CPG: How A.I. and Machine Learning can tell you the dates and tactics to win BIG now
If you’re a consumer packaged goods (CPG) manufacturer, you know that Trade Spend is a critical component of your go-to-market strategy. But how do you
Planning Your Revenue Growth Strategy? 3 Questions To Ask Your Team First
As a business leader in the Consumer Packaged Goods (CPG) industry, you know that revenue growth is essential for the success of your company. But
3 Things to Consider for Your Holiday Pricing Strategy
The holiday season is a crucial time for retailers. People often spend more money during this time of year, which is a great opportunity for
Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and RGM
At Wise Athena, we come to work every day to empower the CPG industry. We feel humbled to be awarded the Best-in-Class in two categories
The Pricing Inflection Point: Why Protecting Your Margins Is Key
For the past two years, consumers have spent more of their time at home. While remote work and quarantine have changed our lives, this shift
How to stay ahead of the next economic catalyst with pricing for CPG
It’s never been more important for CPGs to stay ahead of the next big economic catalyst. See how pricing for CPG can help.
Are we reaching an inflection point for consumer purchasing?
Brand loyalty is a relic of the past, so CPGs need to change how they do business to get ahead. See how pricing for CPG
“Smart Pricing” para lograr el entendimiento profundo de las elasticidades
Nos gustaría comenzar agradeciendo a nuestros ponentes en el webinar, Karla Schuchard VP Comercial con más de 17 años de experiencia en áreas Comerciales y
Webinar: CPG 3.0 – Rutas de valor ante adversidades económicas
De la mano de 4 expertos en la industria de Consumo Masivo, el webinar “CPG 3.0 – Rutas de valor ante adversidades económicas” presenta las
Wise Athena at Expo West 2022
Meet with Wise Athena at Expo West 2022 | March 8-12 Expo West 2022 is right around the corner, and this year nearly 3,000 brands
Outsmarting Inflation: How Elasticities Are The Key to Predicting Success in 2022.
We will like to start off by thanking our Speakers Paul Morgan Leader of Trade & Sales Analytics at Champions Petfoods, Tim Pantzlaff Vice President
