Blog
Sell-in vs. Sell-out: Cómo Transformar Datos en Decisiones Estratégicas
La integración del sell-in y el sell-out data no es una moda, sino un arte imprescindible para cualquiera empresa que busque respuestas rápidas y progreso constante en su cadena de
When Should You Raise Your Prices?
Over the past two years, consumer goods manufacturers have struggled with pricing, particularly within the fast-moving consumer goods industry. Typically, these products are sold quickly
Adjusting Your RGM Lens as Inflationary Pressures Build Up
We will like to start off by thanking our Speakers Michael Kantor CEO and Founder of the Promotion Optimization Institute, Adriana Aguilar from Grupo AlEn, Alfonso Vázquez
Build an Even Stronger RGM Team through AI/ML
Building a robust Revenue Growth Management (RGM) department is essential to success in the CPG industry. RGM teams, especially those supported by artificial intelligence and
Best Practices to Mitigate the Impact of Price Increases
You knew the CPG world was competitive and fast-paced. You knew it would take a sharp understanding of customers to defend your market share and
Leverage RGM Team with AI
While Trade Promotion is essential to CPGs, it’s still mostly focused on short-term results.Revenue Growth Management (RGM), on the other hand, is centered around the
Athena 2.0 is here: Optimize your Pricing and Trade Promotion strategy faster and easier.
Wise Athena is proud to announce the launch of Athena 2.0, our one-click solution that optimizes your Revenue Growth Management strategies through artificial intelligence (AI).
Take advantage of data
Accessing data is the easy part. The real work is efficiently and productively deciphering it, breaking it down, and mining for the smallest of details
Wise Athena Discusses Mitigating the Risk of Raising Prices at the POI Summit
It was a privilege for Wise Athena to participate in the Promotion Optimization Institute Spring Virtual Engagement Summit this past Tuesday and Wednesday, May 25-26.
How to achieve 2x ROI with Wise Athena
Now more than ever, CPGs must focus on the smallest details to create the biggest gains. To increase ROI, companies need to save more time—breaking
Getting Strategic About Pricing with AI
Let’s face it, if pricing were easy, you wouldn’t be reading this blog. Pricing is a critical part of being a successful CPG. Promotional cycles,
Wise Athena Bold & Loving Awards 2021
The 2021 Wise Athena Bold & Loving Awards Working with CPG requires a keen understanding of people and attention to detail, and we’re not just
Easter Is Coming. Is Your Brand Ready?
It’s not news to CPG brands that the retail marketplace is crowded. Convincing customers to try a product takes equal parts strategy, data science, creativity,
2021 Trends: a Roadmap to Success for Natural and Organic Brands
Understanding 2021 CPG Trends: Positioning Your Natural and Organic Brand For Success with Wise Athena and SPINS Where do we go from here? It’s the
