Blog
Sell-in vs. Sell-out: Cómo Transformar Datos en Decisiones Estratégicas
La integración del sell-in y el sell-out data no es una moda, sino un arte imprescindible para cualquiera empresa que busque respuestas rápidas y progreso constante en su cadena de
Webinar: Price Strategy and Profit Maximization
Webinar: Price Strategy and Profit Maximization: How leveraging AI can optimize pricing and trade promotion strategies. Thank you for attending our webinar! We will like
CPG Companies: Turn Trade Promotion Mistakes into Accurate Decisions
Before starting with Wise Athena, I spent more than 15 years leading sales and marketing teams in different CPG companies in Mexico, the USA, and
AI YOUR SUPPORT THROUGH UNCERTAIN TIMES
Making pricing decisions has never been easier. Thanks to AI and all other tools on the market that you can make quick and accurate price
CHALLENGES FACING CPGs AROUND TRADE PROMOTIONS
The Consumer Packaged Goods (CPG) industry is one of the most dynamic industries known. Each manufacturer faces different business challenges, some internal, and some external.
HIGH DEFINITION ELASTICITY: How price elasticity of demand changes over time.
Consumer packaged goods (CPG) and Retail companies are on the continuous search for new opportunities for growth.
How Can AI Optimize Your Trade Promotion Strategy?
At Wise Athena, our Artificial Intelligence is your easy-to-use tool for Trade Promotion Strategies.
Mobilize AI to Elevate Your CPG Company
Artificial Intelligence (AI) radically changes the way we understand behavior purchasing and consumption habits.
PREDICTIVE ELASTICITIES: HOW TO MEASURE CROSS ELASTICITY OF DEMAND
Artificial Intelligence (AI) has a growing influence in the way companies examine themselves. Companies attempt all different types of strategies with the hope of expanding
