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Is Pricing the Only Lever? Exploring the Role of Cross Elasticity in RGM
When we talk about Revenue Growth Management (RGM), pricing is often seen as the primary lever for generating revenue. But is it really the only one? In today’s increasingly competitive
Is Pricing the Only Lever? Exploring the Role of Cross Elasticity in RGM
When we talk about Revenue Growth Management (RGM), pricing is often seen as the primary lever for generating revenue. But is it really the only
The Perfect Price: Is It Possible to Predict Elasticity Accurately in Volatile Times?
In the world of Revenue Growth Management (RGM), one of the greatest challenges companies face is finding the “perfect price.” This concept goes beyond merely
The RGM Dilemma: Profit vs. Market Share—Can You Have Both?
Revenue Growth Management (RGM) is the backbone of any consumer goods company, balancing pricing strategies, promotional budgets, and trade investment. But here’s where it gets
The Role of Revenue Growth Management in Maximizing Profits
Introduction In today’s fast-paced and competitive consumer goods market, maximizing profits is a top priority for any consumer packaged goods (CPG) company. To achieve this
Introducing Multi-Buy & Daily Promotions
The COVID-19 pandemic brought about significant changes in the way consumer packaged goods (CPGs) operate. Before the pandemic, discounts were the go-to strategy for CPGs,
From Good to Great: How Data-Driven Pricing Strategies Help CPG Companies Achieve Sustainable Growth and Profitability
The industry of consumer packaged goods (CPG) is constantly evolving, and companies need to stay ahead of the curve to remain competitive. In today’s digital