The Role of Revenue Growth Management in Maximizing Profits

Introduction In today’s fast-paced and competitive consumer goods market, maximizing profits is a top priority for any consumer packaged goods (CPG) company. To achieve this goal, businesses need to make well-informed decisions based on accurate data and insights. Traditional approaches to revenue growth management often fall short in capturing the complexities of the market, hindering […]

Introducing Multi-Buy & Daily Promotions

Multi-buy is a powerful new feature in our platform (Athena®) that allows you to determine the most efficient promotional dynamic for your business. You can compare different promotions, such as 3x2, or 2x1.5, based on your category or segment, retailer type, and timing. With this data-driven approach, you can choose the right promotion type that will provide the best ROI for your business.

The COVID-19 pandemic brought about significant changes in the way consumer packaged goods (CPGs) operate. Before the pandemic, discounts were the go-to strategy for CPGs, typically offered as percentage-based savings like 10%, 20%, or 30%. However, the post-pandemic landscape demanded a shift in promotional tactics. CPGs had to revamp their approach and move away from […]

Athena’s Journey: What It’s Like to Work with Us?

Athena’s Journey®: Wise Athena’s Blueprint for Success As a Consumer Packaged Goods (CPG) company, you want to ensure that your business decisions around pricing and trade promotions are informed and effective. That’s why Wise Athena has created Athena, a comprehensive and cutting-edge predictive tool that implements AI and ML to optimize pricing and trade promotions […]

Planning Your Revenue Growth Strategy? 3 Questions To Ask Your Team First

As a business leader in the Consumer Packaged Goods (CPG) industry, you know that revenue growth is essential for the success of your company. But with so many variables to consider, it can be difficult to know where to focus your efforts.  A winning revenue growth strategy requires a combination of effective internal processes, consumer […]

3 Things to Consider for Your Holiday Pricing Strategy

The holiday season is a crucial time for retailers. People often spend more money during this time of year, which is a great opportunity for businesses to capitalize on the increased spending.  However, as per a recent study, 91% of shoppers say inflation will impact their purchase behavior this holiday season. And factors like rising […]

Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and RGM

At Wise Athena, we come to work every day to empower the CPG industry. We feel humbled to be awarded the Best-in-Class in two categories by the POI 2022 EPx Vendor Panorama, a leading institution dedicated to helping CPG stakeholders to identify new technologies driving transformational change for the sector with a global scope.

The Pricing Inflection Point: Why Protecting Your Margins Is Key

For the past two years, consumers have spent more of their time at home. While remote work and quarantine have changed our lives, this shift has translated into consumers’ buying habits, too.  In fact, personal consumption expenditures (PCE) for furnishings and household equipment increased by 2.3% in 2020. Initially, consumers were focused on growing their […]