Join other companies that maximise their gross margin
with a prescriptive service, saving you money
on your trade promotions every cycle.
Our goal with creating Wise Athena was to leverage artificial intelligence to help CPG companies predict the right price in just one click. We have reimagined every element to create a precise, affordable and easy-to-use tool that redefines the future of pricing for CPGs.
In a competitive market for consumer packaged goods (CPG) companies, setting the right price for your products is imperative to maintaining relationships with demanding retailers and their increasingly fickle consumers. Preparing sales promotions can take weeks of work before presenting deals to retailers. Evaluating the impact of those deals on sales at the end of the promotional cycle can be a time-consuming challenge.
Wise Athena is delivering cost-effective business solutions through artificial intelligence that provide better predictions than traditional financial planning with spreadsheets alone.
We can analyze in just one click all of a CPG different products so they can optimize prices and trade promotions to maximize revenues.
We deduce elasticity from the prediction, not from the past, which makes a difference. We calculate products elasticity on a predictive and not a descriptive way or model.
The artificial intelligence learns your competitors’ behavior. The artificial intelligence understands your business and sales strategy.
Do you have operational and execution restrictions? We take them into account to give you a more realistic and applicable price.
Imagine thousands of brains working on each of your data points simultaneously. Wise Athena can analyze your competitors’ actions and your product’s performance, helping you get the best prices to maximize your gross margin and volume every promotional cycle.