Entrevista – Optimización de Precios y Promociones en Mercados Volátiles: Estrategias Clave para el Crecimiento en FMCG
Enfrentando los Desafíos de Precios y Promociones en Mercados Volátiles En el entorno económico actual y en constante cambio, la optimización de estrategias de precios y promociones es esencial para las empresas del sector de FMCG. Con una amplia experiencia en Revenue Growth Management (RGM) y Finanzas Comerciales, nuestro entrevistado comparte ideas sobre la toma […]
Entrevista – Equilibrio entre Innovación y Rentabilidad en el CPG
Innovación y Rentabilidad en el CPG: Estrategias de Portafolio y Pricing para el Crecimiento Sostenible En la industria del consumo masivo (CPG), donde los cambios son constantes, encontrar un equilibrio entre innovación y rentabilidad es esencial para mantenerse competitivo. Durante esta entrevista, abordamos con Mercedes Torres, especialista en Revenue Growth Management (RGM) y Trade Marketing, […]
Is Pricing the Only Lever? Exploring the Role of Cross Elasticity in RGM
When we talk about Revenue Growth Management (RGM), pricing is often seen as the primary lever for generating revenue. But is it really the only one? In today’s increasingly competitive and complex market, companies are discovering that focusing solely on price adjustments, without considering cross elasticity, can limit their growth potential and negatively impact profitability. […]
The RGM Dilemma: Profit vs. Market Share—Can You Have Both?
Revenue Growth Management (RGM) is the backbone of any consumer goods company, balancing pricing strategies, promotional budgets, and trade investment. But here’s where it gets controversial: in a highly competitive market, can a company truly grow both its profit margins and market share simultaneously? Or does focusing on one inevitably compromise the other? At Wise […]
Wise Athena at Expo West 2022
Meet with Wise Athena at Expo West 2022 | March 8-12 Expo West 2022 is right around the corner, and this year nearly 3,000 brands are gathering in Anaheim, CA to showcase their products and make industry connections. Wise Athena helps emerging and innovative manufacturers to optimize pricing and trade promotion strategies. You don’t need […]
Outsmarting Inflation: How Elasticities Are The Key to Predicting Success in 2022.
We will like to start off by thanking our Speakers Paul Morgan Leader of Trade & Sales Analytics at Champions Petfoods, Tim Pantzlaff Vice President of Client at Adesso, Octavio Hinojosa VP, and Co-Founder from Wise Athena, Kevin Kirby Head of Sales US & Canada from Wise Athena, along with all the attendees for their contributions to […]
When Should You Raise Your Prices?
Over the past two years, consumer goods manufacturers have struggled with pricing, particularly within the fast-moving consumer goods industry. Typically, these products are sold quickly and at a relatively low price. As such, CPG companies have found it challenging to carry out price increases. At Wise Athena, our goal is to help CPG companies execute […]
Adjusting Your RGM Lens as Inflationary Pressures Build Up
We will like to start off by thanking our Speakers Michael Kantor CEO and Founder of the Promotion Optimization Institute, Adriana Aguilar from Grupo AlEn, Alfonso Vázquez CEO and Founder from Wise Athena, Octavio Hinojosa VP, and Co-Founder from Wise Athena along with all the attendees for their contributions to the webinar “Adjusting Your RGM Lens as Inflationary Pressures Build […]
Best Practices to Mitigate the Impact of Price Increases
You knew the CPG world was competitive and fast-paced. You knew it would take a sharp understanding of customers to defend your market share and increase margins. But knowing and performing in the CPG world are very different things. And just when you thought you got a hold of the new normal, lookout! We’re already […]
Leverage RGM Team with AI
While Trade Promotion is essential to CPGs, it’s still mostly focused on short-term results.Revenue Growth Management (RGM), on the other hand, is centered around the long-term growth and health of your company. That’s why we decided to dedicate this blog to discussing the positive impacts RGM can have on your Trade Promotion decisions. First, let’s […]