Wise Athena Discusses Mitigating the Risk of Raising Prices at the POI Summit
It was a privilege for Wise Athena to participate in the Promotion Optimization Institute Spring Virtual Engagement Summit this past Tuesday and Wednesday, May 25-26. As with prior conferences, the POI offered an engaging and inspiring series of networking and learning opportunities. It’s time to transform pricing and trade promotion strategy from alchemy to science. […]
How to achieve 2x ROI with Wise Athena
Now more than ever, CPGs must focus on the smallest details to create the biggest gains. To increase ROI, companies need to save more time—breaking down data faster and simplifying strategy—as well as take control of pricing and promotions for every product they offer. These are goals that AI and machine learning can help you […]
CHALLENGES FACING CPGs AROUND TRADE PROMOTIONS
The Consumer Packaged Goods (CPG) industry is one of the most dynamic industries known. Each manufacturer faces different business challenges, some internal, and some external.