Wise Athena at Expo West 2022
Meet with Wise Athena at Expo West 2022 | March 8-12 Expo West 2022 is right around the corner, and this year nearly 3,000 brands are gathering in Anaheim, CA to showcase their products and make industry connections. Wise Athena helps emerging and innovative manufacturers to optimize pricing and trade promotion strategies. You don’t need […]
Getting Strategic About Pricing with AI
Let’s face it, if pricing were easy, you wouldn’t be reading this blog. Pricing is a critical part of being a successful CPG. Promotional cycles, variables, deadlines, and the opinion factor— your marketing team, sales team, and even your customers might have opposing plans— can affect your ability to determine the best prices and promotions […]