The RGM Dilemma: Profit vs. Market Share—Can You Have Both?
Revenue Growth Management (RGM) is the backbone of any consumer goods company, balancing pricing strategies, promotional budgets, and trade investment. But here’s where it gets controversial: in a highly competitive market, can a company truly grow both its profit margins and market share simultaneously? Or does focusing on one inevitably compromise the other? At Wise […]
Webinar: CPG 3.0 – Rutas de valor ante adversidades económicas
De la mano de 4 expertos en la industria de Consumo Masivo, el webinar “CPG 3.0 – Rutas de valor ante adversidades económicas” presenta las rutas oportunas y convenientes para la generación de valor a través de la toma de decisiones relacionadas a los temas de precios y promociones, ante las adversidades económicas por las […]