Wise Athena is an artificial intelligence pricing and trade prediction platform. We help CPG companies of any size securely access their data and optimize both margin and volume.
Freeing millions of workers from ceaselessly repetitive tasks in a job that has not changed in decades, we built Wise Athena’s artificial intelligence technology from scratch seven years ago to shake up the industry.
Our unique algorithm analyzes thousands of sales data points and immediately predicts the best pricing strategies, starting with fast, accurate access that automatically retains your latest data. From there, you can share scenarios with your team while working from anywhere in the world.
Mission
Smarter Revenue Growth Management
We use AI to help CPG companies make faster and more precise decisions across pricing, promotions, and revenue growth.
Vision
Leading pricing intelligence
Our vision is to become the global leader in pricing technology, helping companies around the world make better commercial decisions with speed, accuracy, and confidence.
Values
What drives us
Our values define how we work, how we grow, and how we show up for our team, our customers, and the future we’re building.
Open We value transparency, honest communication, and the kind of collaboration that leads to better decisions.
Love We bring empathy, care, and intention into everything we do, from our team culture to the products and value we create.
Bold We challenge conventional thinking and strive for significant impact.
Trusted by industry leaders
SAP
World leader in enterprise applications in terms of software and software-related service revenue.
Techstars
Worldwide network that helps entrepreneurs succeed.
European Union
Co-funded by the European Union’s Horizon 2020 research and innovation programme.
Tech Tour
The Tech Tour Deep Text Summit is focused on showcasing the best investment opportunities within the deep tech industry.
Forbes
Global media company, focusing on business, investing, technology, entrepreneurship, leadership.
European Union
Dedicated to developing and advancing the generation, distribution, and use of knowledge on forecasting.
AAAI
AAAI is a nonprofit scientific society devoted to advancing the scientific understanding of thought and intelligent behavior & their embodiment in machines
CUNEF
University specialized in Business Administration, Economics and Finance, with excellent reputation in professional circles. A full member of the EFMD forum.
CIO Review
CIOReview’s panel comprising CEOs, CIOs and VCs reviews the top solution providers and shortlists the ones that fulfill the urgent demands of the industry.
Meet the team
Our team of CPG experts, combined with some of the brightest DS and IT minds, is on a mission to help CPG companies work more accurately and efficiently.