See how Athena Mind delivered +50% Sales with 10% Less Budget
See how Athena Mind delivered +50% Sales with 10% Less Budget
Stop paying for slow, expensive consulting cycles. Power your RGM growth with digital AI assistants that identify, engage, and monetize. Free your team for higher-impact work.
VALUE LEVERS
Drive profitable pricing and promotion decisions with region-level optimization and competitor-aware scenario planning.
01
Optimize pricing at the level the market requires: sku x región x region x channel
02
Find the price points that maximize profit (not just volume) across pack architecture and ladders.
03
Spot promo opportunities worth funding and pressure-test them against competitor moves before you lock the plan.
RESPONSE AND PRICE SCIENCE
Granular elasticity you can trust—by retailer, region, channel, and season
01
No more “one elasticity for everything.” Model how reality behaves across customers and markets.
02
Separate incremental lift from volume shifts across your portfolio.
03
Preview volume, revenue, and margin before you change price so you can decide with confidence.
MARGIN & COST
End-to-end margin protection through realistic forecasts and true cost visibility
01
Forecast margin using the real-world mechanics: trade, discounts, mix, and execution variability.
02
Stress-test cost changes and pass-through strategies with clear scenarios and guardrails.
03
Identify actions that destroy value (bad promo depth, wrong mechanics, price points that erode margin) before they hit the market.
PLANNING AND AGILITY
Keep decisions current with rapid scenario modeling, live forecast updates, and continuous performance feedback.
01
Run scenario sweeps quickly enough to influence the cycle before decisions calcify.
02
Update assumptions as the market moves so the plan stays usable instead of stale.
03
Reconcile actuals vs. plan to quantify true ROI and improve the next forecast
GOVERNANCE & VALUE PROTECTION
Protect enterprise value with strong data guardrails and early detection of decisions that erode margin and profit.
01
Stop decisioning on messy inputs. Catch errors early, enforce definitions, and keep one source of truth.
02
Lower true TCO: enterprise-grade capability without months of build time and consultant-led builds that fail when the business needs them most.
PERFORMANCE AND ACCOUNTABILITY
Move from RGM plans to profit through prioritized actions, expert enablement, and conversational AI decision support.
01
Prioritize the highest-value RGM moves by impact, feasibility, and timing.
02
Expert RGM support to turn insights into action so you get measurable results, not
just dashboards.
03
Ask questions, generate scenarios, and produce decision-ready outputs in human language powered by AthenaMind.
Testimonials
Trusted by industry leaders
of price recommendations generated & validated in-market
“What we have is a good recommendation in terms of the best price points for our products. In terms of getting the best net price possible without impacting our market shares. As a consequence, it’s really helping us also to improve our margins.”
Regional Sales Director of RB Health
Reduction in value-destructive promotions
Wise Athena’s Customer Success team is the difference-maker. They feel like an extension of our internal team and they consistently deliver measurable results.”
Top 100 CPG Brand
Margin uplift (as % of net sales)
“Before Wise Athena, our annual promotional plan took two months. Now it takes one week and we’ve seen a margin uplift of ~2% of net sales.”
RGM
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