Interview – Overcoming Change Management Challenges in RGM Strategy Implementation
Navigating Change Management in Revenue Growth Management: Key Strategies for Success Implementing Revenue Growth Management (RGM) strategies is essential for competitive success in the CPG industry. However, managing the organizational change that comes with these strategies can be challenging. In this insightful interview, Vicente García, an RGM expert with over 25 years in the industry, […]
Interview – Driving Global RGM Strategy Alignment with Data and Technology
Aligning Global and Local Teams in RGM: The Power of Data-Driven Strategy For large CPG companies, aligning Revenue Growth Management (RGM) strategies across regions is a challenging yet essential task. With markets constantly shifting, balancing the global vision with local nuances requires a strategic approach to data, technology, and organizational alignment. This interview dives into […]
Entrevista – Equilibrio entre Innovación y Rentabilidad en el CPG
Innovación y Rentabilidad en el CPG: Estrategias de Portafolio y Pricing para el Crecimiento Sostenible En la industria del consumo masivo (CPG), donde los cambios son constantes, encontrar un equilibrio entre innovación y rentabilidad es esencial para mantenerse competitivo. Durante esta entrevista, abordamos con Mercedes Torres, especialista en Revenue Growth Management (RGM) y Trade Marketing, […]
