Easter Is Coming. Is Your Brand Ready?
It’s not news to CPG brands that the retail marketplace is crowded. Convincing customers to try a product takes equal parts strategy, data science, creativity, and planning. That’s why CPG manufacturers should plan with special holidays in mind. During this time, consumers are more likely to purchase incrementally. For Easter, finding a way to draw […]
2021 Trends: a Roadmap to Success for Natural and Organic Brands
Understanding 2021 CPG Trends: Positioning Your Natural and Organic Brand For Success with Wise Athena and SPINS Where do we go from here? It’s the question all successful CPG brands ask themselves, and the road ahead can be murky for emerging niche product categories like natural and organic. Throw in a global pandemic, historic weather […]
CHALLENGES FACING CPGs AROUND TRADE PROMOTIONS
The Consumer Packaged Goods (CPG) industry is one of the most dynamic industries known. Each manufacturer faces different business challenges, some internal, and some external.
