Webinar: Price Strategy and Profit Maximization
Webinar: Price Strategy and Profit Maximization: How leveraging AI can optimize pricing and trade promotion strategies. Thank you for attending our webinar! We will like to start off by Thanking our Speakers Michael Kantor CEO and Founder of the Promotion Optimization Institute, Nicole Bettencourt from Traditional Medicinals, Alfonso Vázquez CEO and Founder from Wise Athena, Octavio Hinojosa VP, […]
CPG Companies: Turn Trade Promotion Mistakes into Accurate Decisions
Before starting with Wise Athena, I spent more than 15 years leading sales and marketing teams in different CPG companies in Mexico, the USA, and Europe and the common denominator I can say was the headache that was the planning process of trade promotions. It was a super long, absorbing process, with a lot of […]
CHALLENGES FACING CPGs AROUND TRADE PROMOTIONS
The Consumer Packaged Goods (CPG) industry is one of the most dynamic industries known. Each manufacturer faces different business challenges, some internal, and some external.
