Webinar: CPG 3.0 – Rutas de valor ante adversidades económicas
De la mano de 4 expertos en la industria de Consumo Masivo, el webinar “CPG 3.0 – Rutas de valor ante adversidades económicas” presenta las rutas oportunas y convenientes para la generación de valor a través de la toma de decisiones relacionadas a los temas de precios y promociones, ante las adversidades económicas por las […]
Wise Athena at Expo West 2022
Meet with Wise Athena at Expo West 2022 | March 8-12 Expo West 2022 is right around the corner, and this year nearly 3,000 brands are gathering in Anaheim, CA to showcase their products and make industry connections. Wise Athena helps emerging and innovative manufacturers to optimize pricing and trade promotion strategies. You don’t need […]
Outsmarting Inflation: How Elasticities Are The Key to Predicting Success in 2022.
We will like to start off by thanking our Speakers Paul Morgan Leader of Trade & Sales Analytics at Champions Petfoods, Tim Pantzlaff Vice President of Client at Adesso, Octavio Hinojosa VP, and Co-Founder from Wise Athena, Kevin Kirby Head of Sales US & Canada from Wise Athena, along with all the attendees for their contributions to […]
Adjusting Your RGM Lens as Inflationary Pressures Build Up
We will like to start off by thanking our Speakers Michael Kantor CEO and Founder of the Promotion Optimization Institute, Adriana Aguilar from Grupo AlEn, Alfonso Vázquez CEO and Founder from Wise Athena, Octavio Hinojosa VP, and Co-Founder from Wise Athena along with all the attendees for their contributions to the webinar “Adjusting Your RGM Lens as Inflationary Pressures Build […]
Best Practices to Mitigate the Impact of Price Increases
You knew the CPG world was competitive and fast-paced. You knew it would take a sharp understanding of customers to defend your market share and increase margins. But knowing and performing in the CPG world are very different things. And just when you thought you got a hold of the new normal, lookout! We’re already […]
Leverage RGM Team with AI
While Trade Promotion is essential to CPGs, it’s still mostly focused on short-term results.Revenue Growth Management (RGM), on the other hand, is centered around the long-term growth and health of your company. That’s why we decided to dedicate this blog to discussing the positive impacts RGM can have on your Trade Promotion decisions. First, let’s […]
Athena 2.0 is here: Optimize your Pricing and Trade Promotion strategy faster and easier.
Wise Athena is proud to announce the launch of Athena 2.0, our one-click solution that optimizes your Revenue Growth Management strategies through artificial intelligence (AI). By capturing a 360-degree view of every SKU in your portfolio, Athena 2.0 is the transformative, AI and machine learning platform you’ve been dreaming of. Tracking key performance indicators, calculating […]
Take advantage of data
Accessing data is the easy part. The real work is efficiently and productively deciphering it, breaking it down, and mining for the smallest of details that can help you connect with the right customers and defend (or even improve) your market share. Sadly, this is something that most companies don’t have the time, training, or […]
Wise Athena Discusses Mitigating the Risk of Raising Prices at the POI Summit
It was a privilege for Wise Athena to participate in the Promotion Optimization Institute Spring Virtual Engagement Summit this past Tuesday and Wednesday, May 25-26. As with prior conferences, the POI offered an engaging and inspiring series of networking and learning opportunities. It’s time to transform pricing and trade promotion strategy from alchemy to science. […]
How to achieve 2x ROI with Wise Athena
Now more than ever, CPGs must focus on the smallest details to create the biggest gains. To increase ROI, companies need to save more time—breaking down data faster and simplifying strategy—as well as take control of pricing and promotions for every product they offer. These are goals that AI and machine learning can help you […]