The first step is to create a scenario. Afterward, select a Cycle and Scenario to compare with. A Scenario is a set of products predictions for a specific price combination.
By default, Athena has the Reference Scenario preloaded and selected, which is the predictive volume of each cycle at the reference price (average price of the last 3 available months) for each Product-Retailer-Area.
Every other Scenario WILL BE COMPARED to the Reference one.
There are three ways to create a scenario:
1. From the Scenario Map, which is a scatter-plot Sell Out vs. Margin. The green circles are preloaded scenarios created and optimized by Athena.
The user can filter them by 3 (three) variables:
- Discount offered range ( % )
- Desired Volume Increase range ( % )
- Desired Margin Increase ( % )
2. Importing a user customized Scenario, using the available template.
3. Copy a Scenario: Reference, Custom, or from Scenario Map; and manually modify Sell Out prices.
