Entrevista – Optimización de Precios y Promociones en Mercados Volátiles: Estrategias Clave para el Crecimiento en FMCG

Enfrentando los Desafíos de Precios y Promociones en Mercados Volátiles En el entorno económico actual y en constante cambio, la optimización de estrategias de precios y promociones es esencial para las empresas del sector de FMCG. Con una amplia experiencia en Revenue Growth Management (RGM) y Finanzas Comerciales, nuestro entrevistado comparte ideas sobre la toma […]

Interview – Mastering Revenue Growth Management: Effective Pricing and Promotions

Driving Sustainable Growth in RGM: Insights on Pricing, Promotions, and Team Building Effective Revenue Growth Management (RGM) in the CPG industry requires balancing financial goals with customer satisfaction through smart pricing and promotional strategies. In this interview, AIS Soto, a seasoned RGM executive with over 25 years of experience, shares his approach to leveraging data […]

Is Pricing the Only Lever? Exploring the Role of Cross Elasticity in RGM

Is Pricing the Only Lever? Exploring the Role of Cross Elasticity in RGM

When we talk about Revenue Growth Management (RGM), pricing is often seen as the primary lever for generating revenue. But is it really the only one? In today’s increasingly competitive and complex market, companies are discovering that focusing solely on price adjustments, without considering cross elasticity, can limit their growth potential and negatively impact profitability. […]

The Perfect Price: Is It Possible to Predict Elasticity Accurately in Volatile Times?

The Perfect Price: Is It Possible to Predict Elasticity Accurately in Volatile Times?

In the world of Revenue Growth Management (RGM), one of the greatest challenges companies face is finding the “perfect price.” This concept goes beyond merely setting a number—it involves balancing a series of factors to maximize both sales volume and profitability, without losing market share. But in an economic environment characterized by inflation, post-pandemic uncertainty, […]

When Should You Raise Your Prices?

Inflation

Over the past two years, consumer goods manufacturers have struggled with pricing, particularly within the fast-moving consumer goods industry. Typically, these products are sold quickly and at a relatively low price. As such, CPG companies have found it challenging to carry out price increases.  At Wise Athena, our goal is to help CPG companies execute […]

Best Practices to Mitigate the Impact of Price Increases

analyzing data charts

You knew the CPG world was competitive and fast-paced. You knew it would take a sharp understanding of customers to defend your market share and increase margins. But knowing and performing in the CPG world are very different things. And just when you thought you got a hold of the new normal, lookout! We’re already […]