Athena’s Journey: What It’s Like to Work with Us?

Athena’s Journey®: Wise Athena’s Blueprint for Success As a Consumer Packaged Goods (CPG) company, you want to ensure that your business decisions around pricing and trade promotions are informed and effective. That’s why Wise Athena has created Athena, a comprehensive and cutting-edge predictive tool that implements AI and ML to optimize pricing and trade promotions […]

Athena 2.0 is here: Optimize your Pricing and Trade Promotion strategy faster and easier.

athena 2.0

Wise Athena is proud to announce the launch of Athena 2.0, our one-click solution that optimizes your Revenue Growth Management strategies through artificial intelligence (AI). By capturing a 360-degree view of every SKU in your portfolio, Athena 2.0 is the transformative, AI and machine learning platform you’ve been dreaming of. Tracking key performance indicators, calculating […]

Take advantage of data

team analyzing charts

Accessing data is the easy part. The real work is efficiently and productively deciphering it, breaking it down, and mining for the smallest of details that can help you connect with the right customers and defend (or even improve) your market share. Sadly, this is something that most companies don’t have the time, training, or […]

Getting Strategic About Pricing with AI

ai strategic pricing

Let’s face it, if pricing were easy, you wouldn’t be reading this blog. Pricing is a critical part of being a successful CPG. Promotional cycles, variables, deadlines, and the opinion factor— your marketing team, sales team, and even your customers might have opposing plans— can affect your ability to determine the best prices and promotions […]