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Entrevista – Optimización de Precios y Promociones en Mercados Volátiles: Estrategias Clave para el Crecimiento en FMCG
Enfrentando los Desafíos de Precios y Promociones en Mercados Volátiles En el entorno económico actual y en constante cambio, la optimización de estrategias de precios y promociones es esencial para

Entrevista – Optimización de Precios y Promociones en Mercados Volátiles: Estrategias Clave para el Crecimiento en FMCG
Enfrentando los Desafíos de Precios y Promociones en Mercados Volátiles En el entorno económico actual y en constante cambio, la optimización de estrategias de precios

Interview – Mastering Revenue Growth Management: Effective Pricing and Promotions
Driving Sustainable Growth in RGM: Insights on Pricing, Promotions, and Team Building Effective Revenue Growth Management (RGM) in the CPG industry requires balancing financial goals

Interview – Overcoming Change Management Challenges in RGM Strategy Implementation
Navigating Change Management in Revenue Growth Management: Key Strategies for Success Implementing Revenue Growth Management (RGM) strategies is essential for competitive success in the CPG

Interview – Driving Global RGM Strategy Alignment with Data and Technology
Aligning Global and Local Teams in RGM: The Power of Data-Driven Strategy For large CPG companies, aligning Revenue Growth Management (RGM) strategies across regions is

Entrevista – Equilibrio entre Innovación y Rentabilidad en el CPG
Innovación y Rentabilidad en el CPG: Estrategias de Portafolio y Pricing para el Crecimiento Sostenible En la industria del consumo masivo (CPG), donde los cambios

Is Pricing the Only Lever? Exploring the Role of Cross Elasticity in RGM
When we talk about Revenue Growth Management (RGM), pricing is often seen as the primary lever for generating revenue. But is it really the only

The Perfect Price: Is It Possible to Predict Elasticity Accurately in Volatile Times?
In the world of Revenue Growth Management (RGM), one of the greatest challenges companies face is finding the “perfect price.” This concept goes beyond merely

The RGM Dilemma: Profit vs. Market Share—Can You Have Both?
Revenue Growth Management (RGM) is the backbone of any consumer goods company, balancing pricing strategies, promotional budgets, and trade investment. But here’s where it gets

The Role of Revenue Growth Management in Maximizing Profits
Introduction In today’s fast-paced and competitive consumer goods market, maximizing profits is a top priority for any consumer packaged goods (CPG) company. To achieve this

Introducing Multi-Buy & Daily Promotions
The COVID-19 pandemic brought about significant changes in the way consumer packaged goods (CPGs) operate. Before the pandemic, discounts were the go-to strategy for CPGs,

From Good to Great: How Data-Driven Pricing Strategies Help CPG Companies Achieve Sustainable Growth and Profitability
The industry of consumer packaged goods (CPG) is constantly evolving, and companies need to stay ahead of the curve to remain competitive. In today’s digital

Athena’s Journey: What It’s Like to Work with Us?
Athena’s Journey®: Wise Athena’s Blueprint for Success As a Consumer Packaged Goods (CPG) company, you want to ensure that your business decisions around pricing and

The Future of Trade Spend for CPG: How A.I. and Machine Learning can tell you the dates and tactics to win BIG now
If you’re a consumer packaged goods (CPG) manufacturer, you know that Trade Spend is a critical component of your go-to-market strategy. But how do you