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Introducing Multi-Buy & Daily Promotions

Introducing Multi-Buy & Daily Promotions

The COVID-19 pandemic brought about significant changes in the way consumer packaged goods (CPGs) operate. Before the pandemic, discounts were the go-to strategy for CPGs, typically offered as percentage-based savings like 10%, 20%, or 30%. However, the post-pandemic...

Athena’s Journey: What It’s Like to Work with Us?

Athena’s Journey: What It’s Like to Work with Us?

Athena’s Journey®: Wise Athena’s Blueprint for Success As a Consumer Packaged Goods (CPG) company, you want to ensure that your business decisions around pricing and trade promotions are informed and effective. That's why Wise Athena has created Athena, a...

3 Things to Consider for Your Holiday Pricing Strategy

3 Things to Consider for Your Holiday Pricing Strategy

The holiday season is a crucial time for retailers. People often spend more money during this time of year, which is a great opportunity for businesses to capitalize on the increased spending.  However, as per a recent study, 91% of shoppers say inflation will...

Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and RGM

Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and RGM

At Wise Athena, we come to work every day to empower the CPG industry. We feel humbled to be awarded the Best-in-Class in two categories by the POI 2022 EPx Vendor Panorama, a leading institution dedicated to helping CPG stakeholders to identify new technologies driving transformational change for the sector with a global scope.

The Pricing Inflection Point: Why Protecting Your Margins Is Key

The Pricing Inflection Point: Why Protecting Your Margins Is Key

For the past two years, consumers have spent more of their time at home. While remote work and quarantine have changed our lives, this shift has translated into consumers’ buying habits, too.  In fact, personal consumption expenditures (PCE) for furnishings and...

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