Entrevista – Optimización de Precios y Promociones en Mercados Volátiles: Estrategias Clave para el Crecimiento en FMCG
Enfrentando los Desafíos de Precios y Promociones en Mercados Volátiles En el entorno económico actual y en constante cambio, la optimización de estrategias de precios y promociones es esencial para las empresas del sector de FMCG. Con una amplia experiencia en Revenue Growth Management (RGM) y Finanzas Comerciales, nuestro entrevistado comparte ideas sobre la toma […]
Interview – Mastering Revenue Growth Management: Effective Pricing and Promotions
Driving Sustainable Growth in RGM: Insights on Pricing, Promotions, and Team Building Effective Revenue Growth Management (RGM) in the CPG industry requires balancing financial goals with customer satisfaction through smart pricing and promotional strategies. In this interview, AIS Soto, a seasoned RGM executive with over 25 years of experience, shares his approach to leveraging data […]
Interview – Overcoming Change Management Challenges in RGM Strategy Implementation
Navigating Change Management in Revenue Growth Management: Key Strategies for Success Implementing Revenue Growth Management (RGM) strategies is essential for competitive success in the CPG industry. However, managing the organizational change that comes with these strategies can be challenging. In this insightful interview, Vicente García, an RGM expert with over 25 years in the industry, […]
Interview – Driving Global RGM Strategy Alignment with Data and Technology
Aligning Global and Local Teams in RGM: The Power of Data-Driven Strategy For large CPG companies, aligning Revenue Growth Management (RGM) strategies across regions is a challenging yet essential task. With markets constantly shifting, balancing the global vision with local nuances requires a strategic approach to data, technology, and organizational alignment. This interview dives into […]
Entrevista – Equilibrio entre Innovación y Rentabilidad en el CPG
Innovación y Rentabilidad en el CPG: Estrategias de Portafolio y Pricing para el Crecimiento Sostenible En la industria del consumo masivo (CPG), donde los cambios son constantes, encontrar un equilibrio entre innovación y rentabilidad es esencial para mantenerse competitivo. Durante esta entrevista, abordamos con Mercedes Torres, especialista en Revenue Growth Management (RGM) y Trade Marketing, […]
Is Pricing the Only Lever? Exploring the Role of Cross Elasticity in RGM
When we talk about Revenue Growth Management (RGM), pricing is often seen as the primary lever for generating revenue. But is it really the only one? In today’s increasingly competitive and complex market, companies are discovering that focusing solely on price adjustments, without considering cross elasticity, can limit their growth potential and negatively impact profitability. […]
The Perfect Price: Is It Possible to Predict Elasticity Accurately in Volatile Times?
In the world of Revenue Growth Management (RGM), one of the greatest challenges companies face is finding the “perfect price.” This concept goes beyond merely setting a number—it involves balancing a series of factors to maximize both sales volume and profitability, without losing market share. But in an economic environment characterized by inflation, post-pandemic uncertainty, […]
The RGM Dilemma: Profit vs. Market Share—Can You Have Both?
Revenue Growth Management (RGM) is the backbone of any consumer goods company, balancing pricing strategies, promotional budgets, and trade investment. But here’s where it gets controversial: in a highly competitive market, can a company truly grow both its profit margins and market share simultaneously? Or does focusing on one inevitably compromise the other? At Wise […]
