Are we reaching an inflection point for consumer purchasing?
Brand loyalty is a relic of the past, so CPGs need to change how they do business to get ahead. See how pricing for CPG can help.
“Smart Pricing” para lograr el entendimiento profundo de las elasticidades
Nos gustaría comenzar agradeciendo a nuestros ponentes en el webinar, Karla Schuchard VP Comercial con más de 17 años de experiencia en áreas Comerciales y de Marketing en Grupo Bimbo México. Luis A Olay, director general con 30 años de experiencia en la industria de Consumo Masivo, especialmente en las categorías de Cuidado del hogar, OTC, […]
Webinar: CPG 3.0 – Rutas de valor ante adversidades económicas
De la mano de 4 expertos en la industria de Consumo Masivo, el webinar “CPG 3.0 – Rutas de valor ante adversidades económicas” presenta las rutas oportunas y convenientes para la generación de valor a través de la toma de decisiones relacionadas a los temas de precios y promociones, ante las adversidades económicas por las […]
Wise Athena at Expo West 2022
Meet with Wise Athena at Expo West 2022 | March 8-12 Expo West 2022 is right around the corner, and this year nearly 3,000 brands are gathering in Anaheim, CA to showcase their products and make industry connections. Wise Athena helps emerging and innovative manufacturers to optimize pricing and trade promotion strategies. You don’t need […]
Outsmarting Inflation: How Elasticities Are The Key to Predicting Success in 2022.
We will like to start off by thanking our Speakers Paul Morgan Leader of Trade & Sales Analytics at Champions Petfoods, Tim Pantzlaff Vice President of Client at Adesso, Octavio Hinojosa VP, and Co-Founder from Wise Athena, Kevin Kirby Head of Sales US & Canada from Wise Athena, along with all the attendees for their contributions to […]
When Should You Raise Your Prices?
Over the past two years, consumer goods manufacturers have struggled with pricing, particularly within the fast-moving consumer goods industry. Typically, these products are sold quickly and at a relatively low price. As such, CPG companies have found it challenging to carry out price increases. At Wise Athena, our goal is to help CPG companies execute […]
Adjusting Your RGM Lens as Inflationary Pressures Build Up
We will like to start off by thanking our Speakers Michael Kantor CEO and Founder of the Promotion Optimization Institute, Adriana Aguilar from Grupo AlEn, Alfonso Vázquez CEO and Founder from Wise Athena, Octavio Hinojosa VP, and Co-Founder from Wise Athena along with all the attendees for their contributions to the webinar “Adjusting Your RGM Lens as Inflationary Pressures Build […]
Build an Even Stronger RGM Team through AI/ML
Building a robust Revenue Growth Management (RGM) department is essential to success in the CPG industry. RGM teams, especially those supported by artificial intelligence and machine learning technologies and tools, can provide every department in their company—from Sales to Marketing and beyond—with impactful, actionable data. Trade promotion strategy, for example, is one place where building […]
Best Practices to Mitigate the Impact of Price Increases
You knew the CPG world was competitive and fast-paced. You knew it would take a sharp understanding of customers to defend your market share and increase margins. But knowing and performing in the CPG world are very different things. And just when you thought you got a hold of the new normal, lookout! We’re already […]
Leverage RGM Team with AI
While Trade Promotion is essential to CPGs, it’s still mostly focused on short-term results.Revenue Growth Management (RGM), on the other hand, is centered around the long-term growth and health of your company. That’s why we decided to dedicate this blog to discussing the positive impacts RGM can have on your Trade Promotion decisions. First, let’s […]
