Wise Athena Discusses Mitigating the Risk of Raising Prices at the POI Summit
It was a privilege for Wise Athena to participate in the Promotion Optimization Institute Spring Virtual Engagement Summit this past Tuesday and Wednesday, May 25-26. As with prior conferences, the POI offered an engaging and inspiring series of networking and learning opportunities. It’s time to transform pricing and trade promotion strategy from alchemy to science. […]
